Friday, November 22, 2013

2NE1, “Different from Pretty Girl Groups… PRETTIER”

In this November, when the competition to take the No.1 place in music charts is fiercer than ever, 2NE1 (CL, BOM, DARA, & MINZY) is emerging as the final winner. “MISSING YOU”, 2NE1’s new single released at midnight on the 21 this month is sweeping the top places in major music charts for two days in a row.

2NE1’s success draws more attention, in that they are going to a direction that is different from other girl groups. They have presented their fans new songs frequently since July this year. In July, they hit music charts hard with “FALLING IN LOVE”, their first-ever reggae music, and one month later, they clearly showed their own unique color with “DO YOU LOVE ME”.

MISSING YOU”, released three months after that, is a song that goes perfectly with a cold season. The song’s sound centered on a strong low bass, synth, and rock-ballad piano, highlights 2NE1’s appealing vocal and rich soul.” The catchy chorus where phrase “missing you” is densely repeated in high pitch, leaves a deep impression. This new song once again highlights the team’s unique color. Definitely, 2NE1 is different from other girl groups.
Korean girl groups’ style can be roughly divided into three categories: innocent, cute, sexy. The majority of girl bands such as Girl’s Generation, KARA, Wonder Girls, Brown-Eyed Girls, Girl’s Day, Miss A, A pink, Dal Shabet, 9muses, fall into one of those three categories. A newly-formed group expresses their style more explicitly.

However, 2NE1 is different. This team cannot be put into one of those categories. They staged bubbly performance for “LOLLIPOP”, tough for I’M THE BEST”, sentimental for “IT HURTS”, and confident for “GO AWAY”. For “FOLLING IN LOVE” which was released recently, they created a fresh appeal, by giving off an unexpected lovely charm.

Now, we have one more category of girl groups other than “innocent”, “cute”, and “sexy”. A “2NE1-like” style. Four members of 2NE1 do not look like Bobby dolls, but they are attractive, always confident and carefree, doing the music they want. They are pioneering a new direction for girl groups, going beyond the title as a girl group.

Credits: YG Life

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