2NE1 has a firm standing in the K-POP world. Their songs are based on
African-American music, they have their own characteristics, and that
is why they are popular in and outside the country. 2NE1 is different
from other girl groups which are either cute or sexy.
2NE1’s newly-released second album “Crush” is gaining
much popularity among fans. It not only topped various music charts in
Korea, but it also was included in the Billboard Charts, which is called
the “Dream chart” among musicians. 2NE1 also started a world tour in 12
cities of 9 countries, and they are estimated to engage more than
200,000 fans. 2NE1’s popularity knows no end. What is the driving force
behind all this popularity?
2NE1’s success story: 2NE1 made its debut in May. 2009
with their single album “Fire.” In 2010, their first mini album’s title
song “I Don’t Care” made a hit and it gave 2NE1 an unwavering standing.
Ever since, 2NE1 has been named with the girl group “Girls’ Generation”
as representative K-POP groups.
With the release of the second album, it seems that 2NE1
is becoming more powerful. 2NE1 easily won the competition against
Girls’ Generation, which released its new song around the time 2NE1 did.
2NE1’s album ranked 61 in the U.S. Billboard Album Chart, “Billboard
200” on Mar. 5. This is much better than that of “Twinkle”, the mini
album by a unit of Girls’ Generation, “Taetiseo,” whose best ranking was
126. In the Single Chart “Hot 100,” Psy’s “Gangnam Style” ranked as
high as 2, but 2NE1’s is the first time that a K-POP singer made into
100 in the “Billboard 200.”
Overseas media are applauding the results. Billboard
praised “COME BACK HOME,” the title song of 2NE1’s second album, as
being an explosive new song with the combination of various genres. The
U.S. music channel Fuse TV and the music magazine SPIN have also given
spotlight to 2NE1’s new album with keen interest.
A director of a record company said, “I am not really
sure about the charms of each member. But their music does seem
‘high-level.’ They are different from other girl groups who only want to
appeal their sexy side.”
2NE1, where is your end? In 2014, there already has been
many impressive points in 2NE1’s work. They are proving to be more
“global” than other K-POP groups. For instance, in Jan., 2NE1 appeared
in ABC’s reality program “THE BACHELOR,” which is broadcast across the
nation. In Mar. 11, when reports about CL and G-Dragon partnering with a
famous U.S. musician Skrillex were released, it aroused great interest.
Korean music critic Gang Tae-gyu said, “Most girl groups
tend to show off their looks, so it’s hard for them to refresh their
image after some time.” He added, “But 2NE1 is focused more on the music
rather than looks, so they will probably long-run. Their
competitiveness in the global market will rise.”
Credits: YG Life
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