"Sandara Park, Strong, Intense Image But Radiates Fresh And Youthful Charm"
With her unmatched, incomparable, and eccentric personality, armed with talent, 2NE1′s member Sandara Park, who is responsible for the group’s image and beauty, is unlike other girl group idols, as her charms are attractively appealing to fans, making her popular.
Especially her charisma, which shows in performances plus her facial expressions, captivates the eyes with her unique charm. But when needed, she transforms from being an innocent girl, into a mature woman.
Sandara Park is the endorser for professional make-up brand, Etude House, whose latest products are their summer season line. As Aloha Girl, she exuded a refreshing image with her fresh appearance, showing both a sporty and feminine look, drawing the attention of many. Wearing light-colored summer dresses and long-flowing hair, Sandara Park fully embodied and portrayed the image needed to promote the brand’s products.
In contrast to the light image, YG‘s collaboration with Nikon Imaging, showed all four of the members, portraying a Korean “Red Carpet” show, where Sandara Park publicly showed a distinctive look with her powerful, chic, high-fashion style, making her appearance look a bit wild, yet sexy, showing a versatile idol with a thousand different faces.
An industry official said, “Since a ’15 second’ video is too short a period of time, it’s not easy to stamp a product on the consumer’s mind this way,” he continued, “But in this case, the idol has successfully showed such an intense transformation to the public that even such a short glimpse has captivated their attention, and has a large effect on product sales,” he explained.
Source: News Nate
Translated by: OhDara / WeLoveDara
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