YG Entertainment’s CEO, Yang Hyun Suk, recently sat down for an interview with Osen and shared his opinion on why some idol groups disband.
The CEO was asked about why groups like Big Bang and 2NE1 present sub-units; this led to a lengthy response regarding why he feels sub-unit activities should be encouraged. 2NE1 and Big Bang have both led a solo/sub-unit boom last year with their individual activities, such as CL & Minzy and GD&TOP.
Yang stated, “We let the Big Bang members go solo in order for them to better focus on Big Bang itself. I’d like for Big Bang and 2NE1 to become groups that stay together for a long time. A lot of groups disband when their five or seven year contracts come to an end, and the reason is almost always the differences in musical opinion between each of the members.”
He continued, “It’s something that I experienced myself while working as a member of Seo Taiji and Kids. In order to solve such problems, I let all of the Big Bang members work as solo artists or sub-units in order to release as much of their musical creativity as they desired. After going through that process, they come back to the group with better focus, and nurture a stronger affection towards the group. 2NE1 is the same.”
When asked about why his groups do not appear on variety show programs, Yang answered, “The reason we minimize their variety appearances is because we care for our artists. If it’s a stage that’s perfected in every aspect and truly cares for the artist, there’s no reason we would reject the opportunity.”
He concluded, “If we became a company that succumbed to the requests of broadcast companies and stressed the importance of building relationships with related representatives, it would have been easier for us, but we are lasting as long as we can by having a different mindset from others.”
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