That’s right! Girl group 2NE1 was recently referenced in the American edition of ‘Vogue‘ magazine.
In its March issue, ‘Vogue’ covered a story about fashion in South Korea titled, “South Korea: The Epicenter of the Shopping Universe“. In this article, Vogue states that “South Korea is fashion’s new Japan” and quotes Scott Sternberg from Band of Outsiders that South Korea is “at the forefront of consuming cute, chic, clean style.”
Carla Sozzani of 10 Corso Como, who recently opened a partnership with Cheil Industries, even praised Seoul for being more thrilling than New York or Paris at this time. She said, “It’s like [how] Milan used to be, and it’s very exciting for me.”
The article went on to state that the younger demographic in Korea these days are more individualistic and are seen sporting a rock-chic look. It stated, “…but the younger set are feeling rock-chic right now and are likely to be dressed in , say, a Junya Watanabe jumper with an Alexander Wang tee (see the pop band 2NE1).”
This article is very exciting for a couple reasons. First, it seems that South Korea is finally getting international recognition as a formidable fashion force. Second, the mention of 2NE1 in a major American (if not global) fashion magazine shows the increasing strength of the Hallyu Wave. Hopefully, as South Korea attracts more attention as a ‘fashion epicenter’, we’ll get to see more appearances of Korean celebrities worldwide.
Check out the article from Vogue below!
Credits: Allkpop
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